Geo-Fencing
Precision Location Marketing with Simpli.fi’s Geo-Fencing Solutions
Simpli.fi’s Geo-Fencing solutions allow your brand to build precise, custom target boundaries around exact physical locations, from specific competitor storefronts to individual property lines. Powered by advanced signal-level AI, our platform evaluates live location data elements in real time to reach highly relevant consumers at the exact moment they show real-world intent. This unparalleled accuracy drives motivated shoppers back to your storefronts, while our store-level tracking lets you confidently measure the exact offline foot traffic generated by your media investment.
Target the Locations that Matter with Geo-Fencing
Target consumers based on the precise physical boundary of any location, your store, your trade area, or a competitor’s front door. With access to more than 14M+ storefronts through our Geo-Fence Finder tool, marketers can quickly identify and activate relevant locations at scale. This turns a geo-fence into a live, time-aware audience, allowing you to target consumers based on how recently they visited a location, down to the last 30 minutes, two weeks, or any window you choose.
Turn Customer Data into Targeted Reach with Address-Based Geo-Fencing
Import your first-party CRM lists or direct mail databases to automatically map custom targets around the exact property lines of your target addresses, reaching consumers across all their household devices. Turn existing customer and prospect data into actionable audiences for more relevant campaign delivery.
Reach Your Ideal Audience with Address-Based Household Data
Access 130 million US households to build precise, custom location lists from scratch using highly granular filters like specific property data, demographic elements, and real estate insights. Activate campaigns with greater precision by reaching households that align with your target audience criteria.
Reach Key Attendees with Event Targeting
Draw precise boundaries around stadiums, convention centers, or local festivals to capture highly concentrated, relevant audiences during specific hours and retarget them for up to 30 days after the event concludes. Leverage real-world event attendance to build more relevant audiences and extend campaign impact beyond the moment.
Connect Advertising to Real-World Movement
Address-Based Accuracy:
Target consumers using exact property boundaries across 130M+ U.S. households
Real-World Audience Discovery:
Reach consumers based on where they live, shop, work, and visit
Flexible Location Scale:
Activate campaigns across one location, a regional footprint, or a national network
Moment-Based Targeting:
Engage audiences during specific events, days, times, and visitation windows
Offline Attribution:
Measure visitation, conversions, and business impact with location-based reporting
Relevant Resources
Content Relevant to Today’s Marketers
FAQ: Geo-Fencing Advertising
Geo-fencing advertising is a location-based advertising strategy that creates virtual boundaries around physical locations. When consumers enter a geo-fenced area, advertisers can deliver relevant ads across digital channels. Geo-fencing advertising helps businesses reach audiences near stores, competitor locations, event venues, trade areas, and other points of interest.
Geo-fencing targets consumers based on visits to physical locations such as retail stores, office buildings, event venues, and competitor locations. Address-based geo-fencing targets consumers at the household level using exact property boundaries, allowing advertisers to reach specific residences with greater precision and scale location-based advertising campaigns more effectively.
Geo-fencing advertising can target a wide range of locations, including retail stores, restaurants, dealerships, healthcare facilities, office buildings, airports, hotels, trade areas, and competitor locations. Simpli.fi’s Geo-Fence Finder provides access to millions of predefined locations, while custom geo-fences can be created around virtually any physical area.
Yes. Geo-fencing advertising can be used to target audiences attending conferences, conventions, festivals, sporting events, trade shows, and other high-traffic gatherings. Advertisers can also create geo-fences around competitor locations to reach consumers who have demonstrated real-world interest in similar products or services. Campaigns can be activated during specific dates and times to align with audience behavior and event activity.
Competitor geo-fencing is a geo-fencing advertising strategy that targets consumers who visit competing businesses or locations. By creating virtual boundaries around competitor storefronts, trade areas, or points of interest, advertisers can reach audiences who have already demonstrated relevant purchase intent and encourage them to consider alternative brands, products, or services.