Account-Based & Intent Targeting Solutions
Turn Data into Demand with Account-Based and Intent Targeting
Level up your campaigns with Simpli.fi’s cutting-edge ABM, CRM-based, and intent-driven targeting solutions. Seamlessly connect with high-value buying committees across display, online video, native, audio, social, and CTV formats.
Leverage industry-leading intent data and privacy-first data attribution, eliminate guesswork, and maximize your return on ad spend. Turn business intent into measurable action and scale your campaigns with unmatched precision.
Target Your Ideal Customers with Scalable ABM Solutions
Reach high-value audiences with total precision using Simpli.fi’s advanced account-based marketing solutions. Easily upload your target company lists and refine them using true intent data attributes like demographics, firmographics, technographics, and buying interest. Our ABM targeting solutions leverage a 90%+ target account match rate to eliminate targeting gaps and minimize wasted ad spend.
Re-Engage High-Value Prospects with CRM Targeting
Harness the full power of your first-party customer data to re-engage prospects who have already shown direct interest in your brand. Simpli.fi’s privacy-first approach matches offline CRM data to online identifiers, allowing you to scale your programmatic campaigns with ease.
Total Transparency for Online and Offline Attributions
Experience total measurement transparency by attributing both online and physical in-store transactions directly back to your programmatic impressions. Calculate your exact ROAS at the campaign or impression level using real transaction values, giving you full visibility into your campaign impact.
Expand Your Reach with Bombora’s Intent-Driven B2B Data
Achieve a higher standard of B2B activation by combining Bombora’s deep intent data with Simpli.fi’s powerful targeting capabilities. Utilize Company Surge® Intent data to identify accounts actively researching topics in your industry, or extend your audience through intent-driven audience expansion. With transparent company-level reporting and deep audience insights, you can verify your campaigns are hitting the exact medium-to-large B2B buyers and buying committees you need to win.
Scale Your Campaigns with Simpli.fi’s ABM, CRM, and Intent-based Solutions
Precision ABM Targeting and Expansion
Effortlessly build a custom audience using an extensive selection of true intent data attributes, including demographic, firmographic, technographic, and lifestyle data.
High-Efficiency CRM Re-engagement
Programmatically re-engage your first-party CRM lists to connect with users who have expressed direct interest in your brand, all with a privacy-first approach.
Bombora Intent Data Solutions
Activate Bombora’s intent-based data with Simpli.fi’s targeting to reach active business buyers based on real-time research.
Complete Attribution Transparency
Attribute real transaction data to programmatic impressions and track performance indicators, giving you unbeatable insight into your ROAS.
Seamless Cross-Device Reach with Unified Media
Maximize your target reach by connecting with buyers across multiple device types and ad formats within a single, unified platform.
FAQ: ABM, CRM, and Intent Targeting
Marketers can combine Bombora’s deep intent data with Simpli.fi’s programmatic platform to scale their campaigns beyond static lists. By leveraging Company Surge® Intent data, you can identify organizations actively researching specific topics in your industry. This insight fuels powerful, intent-driven audience expansion to reach active buying committees, while transparent company-level reporting ensures you track delivery by specific company names.
Simpli.fi allows you to deploy your ABM, CRM, and intent-driven campaigns across a wide range of digital formats. You can reach key decision-makers across multiple devices using Connected TV (CTV), online video, display, native, and audio. This unified approach ensures your message stays consistent wherever your target buyers engage online.
Simpli.fi provides complete measurement transparency by accurately attributing both online conversions and physical, offline transactions directly to your programmatic impressions. This closed-loop tracking technology removes performance blind spots by uncovering critical business indicators that traditional tracking pixels or standard Conversion Zones miss entirely. This allows you to calculate your exact return on ad spend (ROAS) at both the impression and campaign levels across a flexible lookback window.
No, our targeting solutions are built for future-proof, cookie-free precision. Both the CRM targeting and data attribution solutions leverage privacy-first online identifiers rather than third-party cookies to match and reach your audience. Every element of the platform follows a strict privacy by design approach, ensuring your data upload and campaign execution remain secure, compliant, and highly efficient.
First-party data attribution features a flexible 90-day lookback window for data uploads. This allows you to include recent or ongoing campaign data to match against your transaction records. If you are working with conversion data older than a month, you can utilize a shorter lookback window to keep your performance reporting accurate.