B2B
From Intent to Impact: Simpli.fi’s Unified B2B Activation Suite
Eliminate the fragmented execution, measurement blind spots, and list saturation that stall B2B growth. Simpli.fi consolidates your efforts into a single platform to identify, reach, and convert your highest-value accounts.
We combine intent signals — context, keywords, and search behavior — with physical intelligence, such as trade show attendance and office Geo-Fencing, to close the targeting gap. The result: account activation with a 90%+ match rate and full visibility into 100% of your first-party engagement data.
Discover the power of unified B2B activation.
Maximize Match Rates with Account-Based Activation
Eliminate the targeting gap and stop wasting ad spend on accounts that don’t fit your customer profile. Upload your first-party target list to directly reach the exact stakeholders within those specific high-intent organizations, leveraging a 90%+ match rate on ICP target account lists.
Enable Growth with Intent-Driven Audience Expansion
Break through ABM saturation by looking beyond your static CRM data. Simpli.fi enables out-of-list growth by identifying and targeting high-value lookalike accounts that display active intent for your specific industry.
Meet Them There with Office and Conference Geo-Fencing and Recency
Influence your ICP decision-makers in the real world with Office and Conference Geo-Fencing. Target corporate headquarters to deliver impressions during the workday. Create target fences around major conferences in real time to reach attendees on the event floor, then continue nurturing those critical leads in the days following with 30-day audience lookback.
Unified Media Execution–Without the Data Silos
Managing multiple platforms to run a single multi-channel campaign causes fragmented execution and serious attribution blind spots. Simpli.fi reduces operational overhead by letting you deploy programmatic, digital out-of-home (DOOH), and search from a single platform, backed by fully transparent reporting.
Integrate Industry-Leading B2B Data Providers
Build your B2B targeting solutions on a foundation of trusted corporate data rather than unverified consumer segments. Simpli.fi natively integrates with premium data providers like Bombora and Dun & Bradstreet, letting you scale your campaigns across a domestic footprint of over 14 million reachable businesses.
Simpli.fi’s B2B Impact: Built for Scale and Transparency
90%+ Target Account Match Rate
Eliminate the targeting gap. Upload your target account lists and accurately match your stakeholders across the web, minimizing wasted ad spend on accounts outside your ICP.
Expand Audiences Beyond Static Lists
Identify and target accounts showing active intent for your industry — so you’re always reaching the right businesses, not just the ones you already know.
100% Attribution Transparency
Remove measurement blind spots. Track first-party account engagement data directly across channels to clearly prove which campaigns and touchpoints actually drive your conversions.
Unified Execution and Insights in a Single Platform
Execute campaigns across channels like programmatic, search, and social, from one centralized platform to reduce operational overhead and simplify campaign management
FAQ: B2B Solutions
Simpli.fi delivers a 90%+ match rate on target account lists. When you upload your first-party account data, the platform maps those organizations to exact decision-makers across the web. This precise identification eliminates the targeting gap and ensures your ad budget is spent exclusively on accounts that fit your Ideal Customer Profile (ICP).
You can scale demand generation beyond static CRM data by using intent-driven audience expansion to identify and reach companies researching solutions within your category.
Yes, you can deploy programmatic display, search, audio, digital out-of-home (DOOH), and social campaigns from a single platform with unified media execution. Consolidating your media under one roof eliminates the operational overhead of switching between multiple tools and prevents the fragmented execution and data silos common in B2B marketing stacks.
B2B location targeting works by building precise digital boundaries around corporate headquarters and major industry trade shows. This allows you to influence high-value stakeholders while they are in a dedicated work mindset at the office, or reach conference attendees on the convention floor in real-time and continue nurturing them with ads in the days following the event.
Simpli.fi provides 100% attribution transparency by tracking first-party engagement data directly at the account level. By centralizing multi-channel reporting in one dashboard, the platform removes measurement blind spots and shows you exactly how your programmatic, search, and physical-world ad placements work together to drive conversions.