Media Planning Solutions
Where Planning, Buying, and Performance Align
Simpli.fi’s media management software allows agencies to manage broadcast, digital, print, radio, and out-of-home campaigns from a single, fully integrated platform. From RFP management and vendor negotiations to order execution and performance tracking, every step is connected.
By eliminating manual re-entry, centralizing communications, and blending media performance with financial data, agencies gain clearer visibility, stronger optimization control, and measurable ROI across every channel.
End-to-End Media Control
Broadcast Management
Execute smarter spot TV and radio campaigns with a broadcast workflow built specifically for modern agencies.
- Store and manage rate cards by client, market, and demographic
- Analyze vendor options with built-in research and ranking tools
- Manage worksheets for ratings, placements, and negotiations
- Automate vendor updates, electronic copy storage, and post-buy reporting
- Submit and track makegoods seamlessly from planning through reconciliation
Campaign Execution
Streamline digital and non-broadcast campaign execution with real-time visibility and centralized control.
- Send orders electronically directly from the media plan
- Allow vendors to approve placements without platform logins
- Manage vendor communications inside one unified system
- Launch campaigns quickly with preloaded templates
- Monitor placements, pacing, and reported data from centralized dashboards
Media Planning
Unify full-funnel media planning and activation across every channel in one integrated workspace.
- Build plans across digital, print, broadcast, and out-of-home
- Manage budgets, KPIs, and flowcharts in a centralized environment
- Execute orders directly from the live media plan
- Generate client-ready flowcharts that pull real-time campaign data
- Tell performance stories backed by measurable results
Performance & Analytics
Turn cross-channel data into actionable intelligence with real-time performance analytics.
- Blend ratings, airings, digital metrics, and sales data in one dashboard
- Integrate with major ad servers and analytics platforms
- Measure reach, frequency, traffic management, and ROI in one place
- Track competitive schedules and analyze share of voice
- Verify overnight spots and optimize tomorrow’s performance instantly
Media Planning Without Silos
All Media Types, One Platform
Manage broadcast, digital, print, radio, and out-of-home campaigns from a single system.
Automated Workflows
Eliminate manual re-entry and reduce errors with connected planning and execution tools.
Real-Time Optimization
Track performance data as it happens and adjust campaigns instantly.
Integrated Vendor Management
Send orders, track communications, and manage approvals in one place.
ROI-Based Reporting
Blend media data with performance and sales results to measure true return.
FAQ: Media Planning
Media planning software is a centralized platform that helps agencies plan, execute, and track campaigns across broadcast, digital, print, radio, and out-of-home channels. It connects budgeting, vendor management, order execution, and reporting into one integrated workflow to reduce manual processes and improve visibility.
Broadcast management software streamlines spot TV and radio planning by storing rate cards, managing negotiations, tracking RFPs, and automating post-buy reporting. It eliminates manual spreadsheets and disconnected systems, allowing agencies to plan, buy, and reconcile broadcast media from a single platform.
Digital media management tools help agencies track, modify, and execute digital campaigns in real time. They centralize vendor communications, allow electronic order approvals, support campaign adjustments, and provide performance dashboards to monitor results across channels.
Advanced media planning software blends campaign delivery data with ratings, analytics platforms, and sales performance metrics. This enables agencies to measure reach, frequency, conversions, and return on investment in one system—helping teams optimize spend and scale high-performing placements.
Media planning software focuses on organizing, budgeting, executing, and tracking campaigns across all media types. A DSP (Demand-Side Platform) is specifically used to buy programmatic digital advertising inventory. When integrated together, agencies can plan campaigns strategically and execute programmatic buys within the same connected ecosystem.